Walmart may be the next giant to enter the video streaming wars, according to a report from The Information. The retailer is reportedly considering launching its own video streaming service to battle Netflix and Amazon Prime Video. But Walmart wants to undercut its competition by pricing its service at $8 per month—or lower.
According to the report, the $8-per-month price comes from the idea that Netflix and Amazon are more popular with customers on the East and West Coasts. Customers living in the middle of America may gravitate toward a lower-cost option. Currently, Netflix prices its service between $8 and $14 per month, while Amazon Prime Video is roughly $8 per month.
Both services have seen price increases recently as well—Netflix raised the price of its top-tier 4K streaming plan by $2 and its mid-tier plan by $1 at the end of last year, while an Amazon Prime annual subscription jumped to $119 in May (Prime Video is included in a Prime membership).