10 Daily Things

Today, Pepsi, with strategic help from Edelman, reached out to 25 “digital and social media influencers” with three separately-shipped packages. The first contained five cans representing logo design from 1898 to 1950. The second contained five cans representing logo design from 1962 to 1998. The third contained (yes, you guessed it) the newly launched can design - six of them full of actual Pepsi.

Accompanying the final shipment was a DVD highlights of the company’s 110 year history including the debut of the new logo and packaging across all product lines. You can watch the video here.

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In the late 1990’s, two international special effects inventors, Francisco Guerra and Brian Glover, wondered what would happen if we could make clouds into shapes.

What if we can make logos? SnowMasters research and development facility in northern Alabama became the home of what is now known as Flogos - Logos that Fly!