Every Swiftie worth their salt knows the pop star’s mythology like the back of one of her zines. In fact, fans have made the almost academic exercise of analyzing her song lyrics a pastime as honored as her favorite holiday, the Fourth of July.
Swift has released seemingly reference-laden videos in the past, including “Ready For It” and “Look What You Made Me Do.” In those cases, many of the theories that pop up online are pure speculation, while others have appeared to score likes on Tumblr from the pop star’s team. In “End Game,” there’s only so much to draw from a few oblique references, but that didn’t stop fans from going full Harriet the Spy.
Screen shots of snake things? Yes, the Internet had those. But fans also had theories about her necklace and even the hit horror film It.
Here’s some of the imagery people are flipping out for.
One fan had a theory about her references to eye color.
“OCEAN BLUE EYES, LOOKING IN MINE, I FEEL LIKE I MIGHT SINK AND DROWN AND DIE”
“OH DAMN NEVER SEEN THAT COLOR BLUE”
taylor swift wrote gorgeous and delicate about herself: a conspiracy theory pic.twitter.com/rS6X8Wz7Tz
— belu from badlands // -189✨ (@staybesidey0u) January 10, 2018
Others couldn’t help but relive the movie It.
UMM WHAT IS THIS PENNYWISE THE CLOWN SHIT GOING ON IN TAYLORS MUSIC VIDEOS pic.twitter.com/Wx7b7nMupt
— katie 🍕 (@bigrepupizzas) January 10, 2018
— DON'T BLAME ME (@akbarantoo) January 10, 2018
Some pointed out a possible reference to Swift’s boyfriend, Joe Alwyn.
— Fritzi ☀️🌻 (@musicsinmysoul3) January 12, 2018
lots of places ~DISSECTING~ the SECRET REFERENCES to joe alwyn in the endgame video without realising it ends with a big shot of the school he went to for 7 years (left) pic.twitter.com/Hys4rGfU0h
— anna leszkiewicz (@annaleszkie) January 12, 2018
While others couldn’t help but notice her ongoing interest in serpents.
— nino ❄️ (@tayloredswift) January 12, 2018