Hallmark’s Cheesy Christmas Movies Are Already Dominating Cable This Holiday Season — Ratings Watch

Hallmark’s Cheesy Christmas Movies Are Already Dominating Cable This Holiday Season — Ratings Watch

Christmas + romance + cute puppies = A recipe for ratings success at Hallmark. The network known for its sappy made-for-TV movies hit it big over the Thanksgiving weekend with five nights of ratings gifts — making for its biggest week in network history. Among total viewers in cable, only “The Walking Dead” (and its companion “Talking Dead”) and NFL football did better than Hallmark’s Friday, Saturday, and Sunday movies.


The film “Switched for Christmas,” starring Candace Cameron Bure as identical twin sisters who swap lives for the holiday, became the most-watched telecast in Hallmark Channel history on Sunday night. The film averaged 5.8 million viewers after three days of DVR and video on demand usage. Mark Deklin, Eion Bailey, and Happy the Dog — see, it ticked all the Hallmark boxes — also starred.


Close behind, Saturday’s “Hallmark Hall of Fame” presentation, “The Christmas Train,” averaged 5.6 million viewers — beating the four broadcast networks on the night. The movie was simulcast on Hallmark Movies & Mysteries channel, giving it an unduplicated audience of 8.5 million viewers. Dermot Mulroney, Kimberly Williams-Paisley, Danny Glover and Joan Cusack starred in the film, about a journalist who “embarks on a cross-country train ride at Christmas having no idea this journey will take him into the rugged terrain of his own heart.”


Dermot Mulrony, Kimberly Williams-Paisley, Danny Glover

“The Christmas Train”

Ryan Plummer Photography


Overall, thanks to a five-night Thanksgiving event, Hallmark enjoyed its most-watched week of all time, across all demographics. Hallmark knows its sweet spot: It’s been premiering this year’s original holiday movies since the end of October, as part of its “Countdown to Christmas” campaign.


Meanwhile, the ninth week of the season (Nov. 20-26) saw several shows hop on to Xfinity’s VOD ranker, including Starz’s “The Girlfriend Experience,” NBC’s “The Brave” and CBS’ “Seal Team.”


Here are this week’s rankers:


Adults 18-49 ranker, week ending Nov. 26, 2017:


 



















































































































RANK



SHOW & NETWORK



LIVE+3

DAYS

DVR/VOD


RATING



WATCHED

LIVE/

SAME

DAY


RATING



1



NFL Sunday Night Football: Steelers vs. Packers NBC 



6.0



6.0



2



The Walking Dead AMC



5.3



3.6



3



NFL Thursday Special: Redskins vs. Giants NBC


 5.1

5.1



4



This Is Us NBC



3.8



2.5



5



Young Sheldon CBS



3.6



2.6



tie



NFL Monday Night Football: Falcons vs. Seahawks ESPN



3.6



3.6



7



The Good Doctor ABC



3.1



1.8



tie



The Big Bang Theory CBS



3.1



2.9



9



DreamWorks Trolls Holiday NBC



2.4



1.5



10



Mom CBS 



2.2



1.8



11



Survivor CBS



2.1



1.4



tie



The Voice (Monday) NBC 



2.1



1.7



13



A Charlie Brown Thanksgiving ABC



2.0



1.7



tie



60 Minutes CBS



2.0



1.9



tie



Chicago Med NBC



2.0



1.3



tie



The Voice (Tuesday) NBC



2.0



1.7



17



NCIS CBS



1.8



1.4



tie



S.W.A.T. CBS



1.8



1.1



tie



Life In Pieces CBS



1.8



1.3



20



The Middle ABC



1.7



1.3



tie



Dancing With The Stars (Monday) ABC



1.7



1.4



tie



Criminal Minds CBS



1.7



1.0



23



Dancing With The Stars (Tuesday) ABC



1.6



1.3



tie



Talking Dead AMC



1.6



1.3



tie



Bull CBS



1.6



1.1



tie



Seal Team CBS



1.6



1.1



tie



How The Grinch Stole Christmas NBC



1.6



1.3



Adults 18-49; ratings points. Source: Nielsen Media Research

Total viewers ranker, week ending Nov. 26, 2017:











































































































RANK



SHOW & NETWORK



LIVE+3

DAYS

DVR/VOD



WATCHED

LIVE/

SAME

DAY



1



NFL Sunday Night Football: Steelers vs. Packers NBC  



19.06



18.96



2



NFL Thursday Special: Redskins vs. Giants NBC



17.01



16.91



3



The Good Doctor ABC


 15.06

9.97



4



NCIS CBS



15.04



12.54



5



Young Sheldon CBS


 14.77

11.43



6



This Is Us NBC



13.20



9.34



7



The Big Bang Theory CBS



12.89



12.13



8



60 Minutes CBS



12.68



12.26



9



The Walking Dead AMC



11.88



8.29



10



Bull CBS



11.87



8.99 



11



Dancing With The Stars (Monday) ABC



11.34



10.15



12



NFL Monday Night Football: Falcons vs. Seahawks ESPN



10.89



10.82



13



NCIS: New Orleans CBS 



10.67



8.00


 14

The Voice (Monday) NBC



10.50



9.15



tie



The Voice (Tuesday) NBC



10.50



9.36



16



Dancing With The Stars (Tuesday) ABC



10.42



9.20



17



NCIS: Los Angeles CBS



10.00



7.64



18



Mom CBS



9.86



7.89



19



Chicago Med NBC



9.46



6.19



20



Survivor CBS



9.36



7.42



21



Seal Team CBS



9.29



6.94



22



Criminal Minds NBC 



9.08



6.31



23



Madam Secretary CBS 



8.55



5.82



24



S.W.A.T. CBS 



8.54



5.84



25



DreamWorks Trolls Holiday NBC 



8.06



5.37



Total viewers; in millions. Source: Nielsen Media Research

 


Here is this week’s Xfinity On Demand ranker:


Top 20 TV Series, Nov. 20-26, 2017:


































































RANK



SHOW



NETWORK



1



This Is Us



NBC



2



The Good Doctor



ABC



3



Game of Thrones


 HBO

4



Shameless



Showtime



5



Curb Your Enthusiasm


 HBO

6



The Walking Dead



AMC/AMC Premiere



7



Outlander


 Starz

8



The Simpsons



Fox/FXX



9



Chrisley Knows Best



USA



10



Young Sheldon



CBS



11



Family Guy



Fox/Adult Swim



12



The Big Bang Theory



CBS



13



Will & Grace



NBC



14



S.W.A.T.



CBS



15



Dancing With The Stars



ABC



16



The Girlfriend Experience



Starz



17


 The Gifted

Fox



18



The Voice



NBC



19



The Brave



NBC



20



Seal Team



CBS


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