MillerCoors, a joint venture of brewers SABMiller and Coors Brewing, will refresh Coors Light packaging with a two-sided cold-activated label that will be featured on 12- and 16-oz. cans hitting stores in April.

The entire lineup of Coors Light cans—10-oz., 12-oz., 16-oz. and 24-oz.—will sport a two-sided Rocky Mountains logo that turns blue when beer reaches optimum temperature. Coors Brewing last year rolled a cold-activated 24-oz. can for c-stores with a thermochromatic label, which changes color depending on temperature—on one side. Evolving to packages with two sides that change color ensures that consumers will see the symbol for cold refreshment no matter how the cans are stocked inside retail coolers.