The instructions are simple: Read the Prayer … / Drink the Water … / Believe in God! / Believe in Yourself!

Spiritual Water, the faith-inspired venture of two Sunrise, Fla., businessmen, offers its drinkers clearer focus, positive thinking and connection to a higher power.

The 11 bottles in the company’s collection bear prayers and impressively detailed images of Jesus Christ, St. Michael and the Virgin Mary. Spiritual Water joins a broad slice of feel-good products - Testamint, Bible Gum and other bottled holy waters - emerging at the intersection of religion and commerce, entrepreneurship and pop culture.

Last fall, Elicko Taieb launched Spiritual Water as a way to inspire Protestants and Catholics. The water, purified from a municipal source in Santa Ana, Calif., is not available in stores, but Taieb says independent distributors sell about 2,000 to 3,000 cases a month.

The “Formula J” variety carries the image of Jesus in a crown of thorns and the Fatima prayer: Oh My Jesus, forgive us our sins. / Save us from the fires of hell. / Lead all souls into heaven, / especially those in need of the mercy. Amen.

Alongside the standard nutritional facts - zero calories, fat, sodium, carbohydrates, protein - the bottles are printed with prayers in English and Spanish. Product varieties include Power Water with the Apostles Creed, Strength Water featuring the Serenity prayer and Essential Water with the Guardian Angel prayer (Angel of God, my guardian dear …).

[VIA]