When furniture retailer IKEA promoted its latest U.S. sale by asking customers on its Web site if they are “ready to take advantage of us,” one customer took them up on the offer in a novel way. Malkoff moved into the IKEA store in Paramus, New Jersey, for a week while his New York City apartment is fumigated because his friends’ apartments were too small to accommodate him and hotels were too expensive. At the following photo, Mark Malkoff, 31, drinks tea and reads a newspaper inside an IKEA store in Paramus, New Jersey.

Living in an IKEA store

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