It’s only about a week old, but a new pizza place in Winnipeg has already aroused attention — not for its pizza pie, but for the racy extra that comes with it.

Patrons must be 18 years and older to order from Porno Pizza, which delivers pornographic material inserted under every pizza.

The venture, the brainchild of local entrepreneur Corey Wildeman, is raising eyebrows in the Manitoba capital.

“We cater to certain crowds,” Wildeman told CBC News, adding that he realizes not everyone would be sold on the idea.

“I’m pleased to see that it might not be everybody, but it’s most people,” he said with a laugh.

Wildeman said the idea of including pornographic photos with pizza is a marketing gimmick designed to sell more pies. And the gimmick is legal: customers even have to show identification to the delivery person at the door, proving they are 18 or older.

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