hangover.jpgThe production, trade and consumption of alcohol dates beyond 10,000BC. The Sumerians, Egyptians and Babylonians produced and traded alcohol and the Romans and Ancient Greeks had wine Gods. Across the centuries, almost every culture has used alcohol medicinally, ritualistically and socially and in so doing, woven it inextricably into global society. We now consume more alcohol per person than ever before and at least 2.0 billion people drink it regularly. Which means the number of hangovers faced each day is also on the increase and why an effective hangover cure is the holy grail of “killer apps” – it is a “must have” product that no old wives tale has yet tackled successfully. As the word intoxication suggests, alcohol is actually a poison. That’s why we sometimes vomit when we drink it (to expel the poison), and why, if you drink enough of it, you will die. This new breed of hangover cure addresses the toxicity. The cure we tested and found to be remarkably effective is called Kampai, which is the Japanese equivalent to slainte, salute, prost, googy wawa (Zulu) and Cheerz, which is also the name for another clinically proven hangover cure we reported on but didn’t try. We tried Kampai and it works. We tried it every which way and it significantly reduces the after effects of a night on the town more than anything we’ve previously tried, though we invite any hangover cure peddlers to send us a box and we’ll report on them too. We think Cheerz and Kampai, or any other cures as good as they clearly are, should be stocked wherever customers are asked to “name their poison”, because now there’s an antidote, too.

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